Jones

Are you an authentic leader? Too many companies are managed not by leaders but by mere role players and faceless bureaucrats. What would it take to replace these empty suits with real leaders--men and women who are confident in who they are and what they stand for and who truly inspire people to achieve extraordinary results? Rob Goffee and Gareth Jones argue that leaders don't become great by aspiring to a list of universal character traits. Rather,...

Having identified four distinct types of corporate culture, Goffee and Jones advise executives how to decide whether their company's culture is right for the business challenges of the next century, and how to change their company's culture.