Bo Florin
Author
Publisher
Amsterdam University Press
Pub. Date
[2021]
Description
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate...
Author
Publisher
Amsterdam University Press
Pub. Date
[2013]
Description
In 1923, the film director Victor Seastrom (né Sjöström), then Sweden's most renowned filmmaker, was recruited to Hollywood by Goldwyn Pictures, where he made eight silent pictures and one talkie in seven years, among them a 1926 version of The Scarlet Letter. What elements of Swedish cinema did he bring with him to the States, and how were these techniques transformed by Hollywood? This is the first book-length study dedicated to the films of...

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