Gerry Johnson

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1) Exploring strategy: text and cases

Author

Description

This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.

2) Exploring corporate strategy

Author

Johnson, Gerry

Publisher

Financial Times Prentice Hall

Pub. Date

2005

Edition

7th ed. /

Description

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An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.