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(0)Jack McMartin
Publisher
Amsterdam University Press
Pub. Date
[2021]
Description
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a...
Publisher
John Benjamins Publishing Company
Pub. Date
[2020]
Description
While translation history, literary translation, and periodical publications have been extensively analyzed within the fields of Translation Studies, Comparative Literature, and Communication Sciences, the relationship between these three topics remains underexplored. Literary Translation in Periodicals argues that there is a pressing need for an analytical focus on translation in periodicals, a collaborative network of researchers, and a transnational...
3) Culture as Soft Power: Bridging Cultural Relations, Intellectual Cooperation, and Cultural Diplomacy
Publisher
De Gruyter
Pub. Date
[2022]
Description
This book contributes to bridge the gap between different scholarly communities interested in the entanglements of culture and politics in the international arena. It sheds light on existing connections in their parallel evolution with a thorough literature review, complemented by several case studies showing the fruitful character of their interdisciplinary mobilisation. Through the notions of cultural relations, intellectual cooperation and cultural...