(0)
(0)
(0)
(0)
(0)Kerri Shields
Author
Publisher
eCampusOntario
Description
"Customer centricity is about organizational transformation, making the customer the focus for business decisions, processes, product development, services, and procedures. Some companies purport to be customer centric, but they fall short in connecting this concept throughout all functional areas of the business. While it is important to offer superb customer service, being customer centric is far more than that. It's about mapping the customer...
Author
Publisher
eCampusOntario
Description
"Innovation today considers the economic, environmental, and/or social sustainability of an innovative initiative from its inception or idea generation through to its commercialization or implementation. This concept applies to many types of innovation, such as products, processes, services, technologies, and business models. Companies use innovation as a means to gain a competitive advantage and bring value to business stakeholders. This book introduces...
Author
Publisher
eCampusOntario
Pub. Date
2025.
Edition
1st Edition
Description
Business Fundamentals is an all-encompassing introductory textbook designed to introduce readers to the business world. Geared toward college and university students, especially those with little to no prior experience in business, this resource lays a strong foundation for individuals embarking on their academic journey with ambitions of pursuing a business career. The book delves into key functional areas of business, illustrating how departments...