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(0)Richard Whittington
Author
Publisher
Thomson Learning
Pub. Date
2001
Edition
2nd ed.
Description
This book introduces a difficult and controversial management topic to students at undergraduate and MBA level. It provides new insights on fundamental problems that will help experienced practitioners grasp the opportunities of the changing world.
Author
Publisher
Financial Times Prentice Hall
Pub. Date
2005
Edition
7th ed. /
Description
An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.