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(0)Yvonne Zimmermann
Author
Publisher
Amsterdam University Press
Pub. Date
[2021]
Description
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate...
Publisher
Amsterdam University Press
Pub. Date
[2023]
Description
This book is specifically dedicated to film history's own history: It provides insights into the fabrication of film histories and the discourses on their materials and methods in the past in order to better understand and reconsider film history today. The interventions unpack unspoken assumptions and hidden agendas that determine film historiography until today, also with the aim to act as a critical reflection on the potential future orientation...
Publisher
De Gruyter
Pub. Date
[2020]
Description
Sprachtechnologische Standard-Werkzeuge stoßen in den Digital Humanities nicht selten an ihre Grenzen: die untersuchten Texte weichen in zentralen Eigenschaften von den gängigen Entwicklungsdaten ab, oder die zugrundeliegende Forschungsfrage erfordert Werkzeuge für spezielle Analyseaufgaben. Das "Center for Reflected Text Analytics" (CRETA) entwickelt und erprobt interdisziplinär Methoden, mit denen Werkzeuge und Algorithmen für die Textanalyse...
Publisher
Amsterdam University Press
Pub. Date
[2023]
Description
What unleashed the forces of global capitalism which continue to shape the world that we live in? Economists and economic historians variously point to innovations in logistics and trade, the emergence of a new set of business-friendly values and the emergence of new forms of applied knowledge in early modernity to solve this riddle. This book focuses on the moving image as a factor of economic development. In a series of in-depth cases studies at...
Publisher
De Gruyter Oldenbourg
Pub. Date
[2024]
Description
How has the digital turn shaped the practices of film historical research and teaching? While computational approaches have been used by film historians since the 1960s and 1970s, the arrival and use of digital tools and methods in recent decades has fundamentally changed the ways we search, analyze, interpret, present, and so think and write about film history - from digital archival and curatorial practices, data-driven search, and analysis of film...