Richard [] whittington

This book introduces a difficult and controversial management topic to students at undergraduate and MBA level. It provides new insights on fundamental problems that will help experienced practitioners grasp the opportunities of the changing world.

An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.

This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.