Fashion Myths : A Cultural Critique
(eBook)

English

10.1515/transcript.9783839424377

Open Access https://purl.org/coar/access_right/c_abf2 unrestricted online access star

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

funded by Knowledge Unlatched - KU Select 2016: Backlist Collection

Mode of access: Internet via World Wide Web.

This eBook is made available Open Access under a CC BY-NC-ND 3.0 license: https://creativecommons.org/licenses/by-nc-nd/3.0 https://www.degruyter.com/dg/page/open-access-policy

In English.