Star Wars and the History of Transmedia Storytelling
(eBook)
Contributors
Brooker, Will, Contributor
Bruin-Molé, Megen de, Contributor
Butler, Andrew M., Contributor
Canavan, Gerry, Contributor
Freeman, Matthew, Contributor
Bruin-Molé, Megen de, Contributor
Butler, Andrew M., Contributor
Canavan, Gerry, Contributor
Freeman, Matthew, Contributor
Published
Amsterdam : Amsterdam University Press,, [2017].
Format
eBook
ISBN
9789048537433
Status
Description
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More Details
Language
English
UPC
10.1515/9789048537433
Notes
Restrictions on Access
Open Access https://purl.org/coar/access_right/c_abf2 unrestricted online access star
Description
This collection offers vital new conceptual and methodological tools for understanding the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, the essays in this book emphasize the complex negotiations between culture and industry that have shaped not only the brand and its many narrative threads, but also the larger organization of the transnational media landscape.
System Details
Mode of access: Internet via World Wide Web.
Terms Governing Use and Reproduction
This eBook is made available Open Access under a CC BY-NC-ND 4.0 license: https://creativecommons.org/licenses/by-nc-nd/4.0https://www.aup.nl/en/publish/open-access
Language
In English.