Exploring innovation
(Print Material)

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Published
Berkshire : McGraw-Hill Education ;, ©2015.
Format
Print Material
Edition
Third edition
ISBN
9780077158392
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Published
Berkshire : McGraw-Hill Education ;, ©2015.
Edition
Third edition
Physical Desc
xix, 337 pages : illustrations, charts ; 25 cm
Language
English
ISBN
9780077158392

Notes

Bibliography
Includes index
Description
This book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation