Injecting creative thinking into healthcare : bringing innovative practice to healthcare
(Print Material)

This work sets out to inform a broad range of professionals working in medicine and healthcare about how creative thinking and design concepts can be used to innovate in providing an enhanced patient experience. It outlines these concepts as a primary means to identify, clarify and resolve some of the process improvement and enhancement challenges in healthcare delivery. It demonstrates by example how such challenges can be addressed, drawing on case examples from healthcare and other industries, and from the authors' own experiences as innovators and educators. It emphasises the value of learning in action.