The practice of market research : an introduction
(Print Material)

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Author
McGivern,Yvonne
Published
Harlow Financial Times Prentice Hall, c2009.
Format
Print Material
Edition
3rd ed.
ISBN
9780273717072
Status
On Shelf
1 copies available.
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Dr. Steevens Hospital Dublin658.83 MCGOn Shelf

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More Details

Published
Harlow Financial Times Prentice Hall, c2009.
Edition
3rd ed.
Physical Desc
xxx, 548 pages : ill. ; 25 cm.
Language
English
ISBN
9780273717072

Notes

General Note
Previous ed. entitled: The practice of market and social research. 2006.
Bibliography
Includes bibliographical references (p. [529]-536) and index.
Description
This book offers a comprehensive and understanable account of the techniques and practical tasks involved in setting up and running marketing or social research projects.