Competing from the periphery : core issues in international business
(Print Material)
Author
Published
Dublin : Oak Tree Press, c1997.
Format
Print Material
ISBN
9781860760273 (pbk) :, 1860760279
Status
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Merlin Park University Hospital, Galway | 338.88/FYN | On Shelf |
More Details
Published
Dublin : Oak Tree Press, c1997.
Physical Desc
xviii,547pages : ill. ; 23cm.
Language
English
ISBN
9781860760273 (pbk) :, 1860760279
Notes
Bibliography
Includes bibliographies.
Description
How do small countries on the edge of economic regions compete effectively on the international stage? This text asks this and other questions by surveying traditional assumptions and current thinking in economics, management, marketing and technology.