Marketing for dummies
(Print Material)
Author
Contributors
Published
Chichester : John Wiley, c2006.
Format
Print Material
ISBN
9780764570568 (pbk.) :
Status
Description
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Copies
| Location | Call Number | Status |
|---|---|---|
| Merlin Park University Hospital, Galway | 658.802/SMI | On Shelf |
More Details
Published
Chichester : John Wiley, c2006.
Physical Desc
xx, 358 pages : ill. ; 24 cm.
Language
English
ISBN
9780764570568 (pbk.) :
Notes
General Note
Includes index.
General Note
Cheat sheet perf-bound into book.
Description
Marketing is one of the most important aspects of business today - how you understand and communicate with your customer can make the difference between business success or failure. Many small businesses have to do their own marketing, often with little or no previous experience. This book offers advice.