Introduction to business
(eBook)
Author
Contributors
McDaniel, Carl, Jr., 1941- author.
Shah, Amit J., author.
Reece, Monique, author.
Koffel, Linda, author.
Talsma, Bethann, author.
Shah, Amit J., author.
Reece, Monique, author.
Koffel, Linda, author.
Talsma, Bethann, author.
Published
Houston, Texas : OpenStax College, Rice University, 2018-.
Format
eBook
ISBN
9781947172555, 1947172557
Status
Description
Loading Description...
More Details
Language
English
Notes
Current Publication Frequency
Updated irregularly.
Bibliography
Includes bibliographical references (pages 699-720) and index.
Description
"Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond."--BC Campus website.